_____ are a strong predictor of whether consumers patronize fast-food restaurants.
A)Self-monitoring patterns
B)Subjective norms
C)Prevailing mores
D)Positive frames

Question

_____ are a strong predictor of whether consumers patronize fast-food restaurants. ​
A)Self-monitoring patterns
B)Subjective norms ​
C)Prevailing mores ​
D)Positive frames ​

Quizplus · Accepted Answer

Subjective norms, which are the perceived social pressures to perform or not perform a certain behavior, can significantly influence an individual's decision to patronize fast-food restaurants. This is because people often consider the opinions and behaviors of others in their social circle when making choices about where to eat.

_____ Are a Strong Predictor of Whether Consumers Patronize Fast-Food