When a prospect raises a price objection regarding a product, a salesperson should:
A) speak about the brand value of the product's company.
B) cite how the benefits of the product outweigh its cost.
C) assign the prospect to a senior salesperson.
D) immediately start bargaining the price with the prospect.
E) immediately end the sales call.

Question

Quizplus · Accepted Answer

Citing how the benefits of the product outweigh its cost helps the prospect see the value and justify the price, addressing the objection effectively.

When a Prospect Raises a Price Objection Regarding a Product