When people must choose between two alternatives, and they recognize one alternative but not the other, they often infer that the alternative they recognize has the higher value. This decision-making heuristic is called the _____ heuristic.
A)representativeness
B)recognition
C)framing
D)conjunction

Question

Quizplus · Accepted Answer

The recognition heuristic is a psychological strategy where if one of two objects is recognized and the other is not, the recognized object is inferred to have a higher value.

When People Must Choose Between Two Alternatives, and They Recognize