The term ____ refers to a customer's perceived preference for, and evaluation of, product attributes, attribute performances, and consequences arising from use that facilitates (or blocks)achieving the customer's goals and purposes in use situations.
A)customer value
B)customer relationships
C)customer costs
D)customer savings
E)customer satisfaction

Question

The term ____ refers to a customer's perceived preference for, and evaluation of, product attributes, attribute performances, and consequences arising from use that facilitates (or blocks)achieving the customer's goals and purposes in use situations. ​
A)customer value
B)customer relationships
C)customer costs
D)customer savings
E)customer satisfaction

Quizplus · Accepted Answer

Customer value refers to the customer's evaluation of the benefits and costs of a product or service in relation to their needs and expectations. It encompasses their perceived preference for product attributes and the outcomes of using the product, which in turn influences their satisfaction and loyalty.

The Term ____ Refers to a Customer's Perceived Preference For