Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others.
A)search engine marketing
B)viral marketing
C)affiliate program
D)word-of-mouth referral
E)Internet marketing

Question

Even though the term ____ has negative connotations, it is widely used to describe a marketing strategy that entices customers to pass on marketing messages to others. ​
A)search engine marketing
B)viral marketing
C)affiliate program
D)word-of-mouth referral
E)Internet marketing

Quizplus · Accepted Answer

Viral marketing is the correct term because it refers to a strategy that encourages individuals to share a marketing message, much like how a virus spreads. Despite its negative connotations due to the word "viral" being associated with diseases, it is a widely recognized and used term in the context of marketing to describe rapid and widespread sharing.

Even Though the Term ____ Has Negative Connotations, It Is