The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____.
A)adopters
B)early majority
C)late majority
D)laggards
E)innovators

Question

The book Diffusion of Innovations identifies the group of customers who tend to purchase a product only if they absolutely have to as the ____. ​
A)adopters
B)early majority
C)late majority
D)laggards
E)innovators

Quizplus · Accepted Answer

Laggards are the group of customers who are the last to adopt an innovation. They typically resist change and will only adopt a new product or technology if they absolutely have to, often when the products they have been using are no longer available.

The Book Diffusion of Innovations Identifies the Group of Customers