Companies can implement global marketing by developing a product and promotional strategy that
A) is tailored to each individual market.
B) can be implemented worldwide.
C) requires low-cost production through outsourcing.
D) motivates intermediaries (i.e. wholesalers and retailers) to actively stock and sell the firm's goods and services.

Question

Quizplus · Accepted Answer

Global marketing implies that a company should have a standardized marketing mix that can be implemented worldwide with minor modifications. This means designing products and services that can be distributed in the same way in multiple countries with the same promotional campaigns. This approach enables a company to reach customers worldwide more effectively than with multiple marketing strategies.

Companies Can Implement Global Marketing by Developing a Product and Promotional