Which of the following is a major strength of direct mail advertising?
A) low cost
B) widespread acceptance by consumers
C) subject to few restrictions or regulations
D) ability to accurately target specific markets

Question

Quizplus · Accepted Answer

The major strength of direct mail advertising is the ability to accurately target specific markets. Direct mail allows businesses to tailor their message to specific demographics or geographic areas, making it more likely that the message will resonate with the recipient and result in a higher response rate. This is a significant advantage over other forms of advertising that may have a broader reach but may not be as precise in their targeting.

Which of the Following Is a Major Strength of Direct