When an organization uses advertising to create an attractive image for itself, this type of advertising is called
A) retail advertising.
B) trade advertising.
C) comparison advertising.
D) institutional advertising.

Question

Quizplus · Accepted Answer

Institutional advertising is used to promote the organization as a whole, rather than specific products or services. Its purpose is to create a positive image of the organization in the minds of its target audience. This type of advertising is commonly used by non-profit organizations, educational institutions, and government agencies, among others.

When an Organization Uses Advertising to Create an Attractive Image