Which of the following refers to the practice of paying to have a product appear favorably in a television show or movie?
A) interactive promotion
B) product placement
C) brand association
D) market recognition

Question

Quizplus · Accepted Answer

Product placement is the practice of paying to have a product appear favorably in a television show or movie. Interactive promotion refers to marketing efforts that involve direct interaction between the brand and the consumer, such as contests or social media campaigns. Brand association refers to a psychological connection that consumers make between a brand and certain qualities or values. Market recognition refers to a brand's level of familiarity or awareness in a particular market.

Which of the Following Refers to the Practice of Paying