Even though advances in mobile media present some interesting opportunities, marketers expect that traditional promotions such as television advertising will dominate promotional efforts over the long term.

Question

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The statement suggests that traditional promotions will dominate over the long term, but it is not necessarily true. While television advertising will continue to be a significant form of promotion, mobile media is growing in importance and many marketers are shifting their focus to digital channels.

Even Though Advances in Mobile Media Present Some Interesting Opportunities