Internal sales promotion programs are targeted to reach the firm's internal auditors as well as external customers.
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Q111: Sales promotion programs can be used as
Q112: Effective sales promotion efforts focus exclusively on
Q113: The first step in the public relations
Q114: Coupons, contests, and sampling are examples of
Q115: Sales promotion involves the long-term strategies firms
Q117: Businesses always welcome publicity because it presents
Q118: The use of coupons and sales contests
Q119: Sampling represents a quick and effective way
Q120: It's just as important to generate employee
Q121: Even though advances in mobile media present
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