The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.

Question

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Good public relations begins with listening to the public. Public relations is not about generating propaganda to convince customers that they are always right. Instead, firms that make effective use of public relations earn public trust and approval by being willing to change their policies and procedures to make sure they are in the public interest.

The First Step in the Public Relations Process Is to Ensure