Bubbles Cola introduced Fruit Flash product line during spring break in Panama City and South Padre Island. It gave out free samples and provided free rides on Bubbles Cola trucks. Bubbles Cola was practicing event marketing.

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Bubbles Cola introduced its Fruit Flash product line with a combination of sampling, event marketing, and a new website. Event marketing includes sponsoring events such as rock concerts or being at various events to promote your products. In the case of Fruit Flash, Bubbles first sent samples to Florida and Texas for spring break and was there to provide free rides on its trucks.

Bubbles Cola Introduced Fruit Flash Product Line During Spring Break