The objective of a push promotional strategy is to move a product through a distribution channel by offering incentives to wholesalers and retailers to stock and sell the merchandise.

Question

Quizplus · Accepted Answer

This is correct, a push promotional strategy aims to generate demand for a product by offering incentives such as discounts or promotions to distribution channels like wholesalers and retailers. The hope is that these channels will then actively promote the product to end consumers, "pushing" it through the distribution channel.

The Objective of a Push Promotional Strategy Is to Move