Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?
A) Pete purchased a box of cereal at a local grocery store with a coupon on the box.
B) Pamela purchased a phone at a big-box retailer's special tech department.
C) Phoebe purchased a set of towels featured in a department store's lower level.
D) Patrick purchased a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher.

Question

Quizplus · Accepted Answer

Direct marketing gives customers a direct link to sellers, via mail, telephone, or computer, thus enabling them to purchase items from their own home or place of work. Examples of direct marketing include telemarketing, catalog sales, online shopping, and direct mail.

Which of the Following Is an Example of a Consumer