In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate?
A) In multilevel marketing, upliners are intermediaries who deal directly with final customers, while downliners are intermediaries who coordinate the transportation and storage services the upliners need to move the goods they sell through the channel of distribution.
B) In multilevel marketing, upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit.
C) In multilevel marketing, upliners sell through electronic retailing arrangements, while downliners use more traditional methods of retail selling.
D) In multilevel marketing, upliners use intensive distribution strategies to sell a good, while downliners use either a selective or exclusive distribution strategy to sell the same type of good.

Question

Quizplus · Accepted Answer

In multilevel marketing the salespeople work as independent contractors. They earn commissions not only on their own sales, but also on sales of other salespeople they recruit. In the terminology of multilevel marketing, the salespeople who do the recruiting are called upliners, and the people they recruit are called downliners. These downliners can become upliners themselves by recruiting yet more salespeople.

In the Terminology of Multilevel Marketing, Which of the Following