Which of the following statements identifies a key advantage of direct marketing?
A) Direct marketing enables salespeople to close a non-refundable sale in the customer's home or place of work.
B) Direct marketing allows firms to expand their markets by selling to both ultimate consumers and other marketing intermediaries.
C) Direct marketing is popular with consumers because it is so convenient to shop from home or work.
D) Direct marketing creates a strong incentive for salespeople to recruit additional salespeople in order to gain the greatest possible market coverage.

Question

Quizplus · Accepted Answer

Direct marketing includes any activity that directly links manufacturers or intermediaries to the ultimate consumer. Examples include telemarketing, direct mail, catalog sales, and online shopping. These methods are popular with consumers because they are very convenient. Direct marketing does not require face-to-face contact. Face-to-face contact is a characteristic of direct selling, where sales representatives visit consumers in their homes or places of work.

Which of the Following Statements Identifies a Key Advantage of Direct