Form utility has become the most important utility provided by retailers.

Question

Quizplus · Accepted Answer

Form utility refers to how well a product or service meets the customer's needs in terms of its shape, form, and function. While important, it is not solely provided by retailers but also significantly by manufacturers through product design and innovation. Retailers primarily contribute to time, place, and possession utilities by making products available when and where customers want them and facilitating the ownership transfer process.

Form Utility Has Become the Most Important Utility Provided by Retailers