To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.
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Q20: Organizations that assist in moving goods and
Q21: One way that marketers can provide utility
Q22: A key way for traditional retailers to
Q23: Marketers provide a total of four types
Q24: Marketing intermediaries concentrate on providing mainly form,
Q26: Once the final customer has taken title
Q27: Producers normally provide form utility, but retailers
Q28: Groceries and More sells a wide range
Q29: Simon is a personal electronics salesperson for
Q30: Form utility has become the most important
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