Marketers normally provide form, time, place, information, and service utility, but they are seldom involved in providing possession utility.

Question

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Marketers are often involved in providing possession utility. Possession utility refers to the value that a consumer derives from owning and using a product, and marketers can create this value through financing options, warranties, delivery, and other services that make it easier for consumers to acquire, pay for, and use products.

Marketers Normally Provide Form, Time, Place, Information, and Service Utility