Christie has just started with a travel agency,and she has been offering clients and prospective clients a range of packaged tours.She is concerned because the commissions she is earning on her sales are lower than she had hoped.Her colleague Peter,who has been with the agency for several years,is having a great deal of success by working closely with the clients,seeking their ideas,and building customized tour packages for each one based on their suggestions.Peter's approach is based on
A) transaction-oriented marketing.
B) premium pricing.
C) his seniority at the firm.
D) special incentives from tour operators.
E) value cocreation.

Question

Quizplus · Accepted Answer

Peter's approach of working closely with clients, seeking their ideas, and building customized tour packages based on their suggestions shows that he is co-creating value with the clients. This approach involves actively involving customers in the design or customization of products or services to better meet their unique needs and preferences, ultimately resulting in higher customer satisfaction and loyalty. It is a customer-centric approach to marketing, which is different from transaction-oriented marketing or premium pricing. Peter's success is not based on his seniority or special incentives, but on his ability to co-create value with clients.

Christie Has Just Started with a Travel Agency,and She Has