Henry Ford's statement,"Customers can have any color they want so long as it's black," typified the __________ era of marketing.
A) production-oriented
B) sales-oriented
C) market-oriented
D) value-based marketing
E) retailing-oriented

Question

Quizplus · Accepted Answer

Henry Ford's statement reflects a production-oriented era of marketing, where the focus was on producing goods efficiently and at the lowest cost possible. The emphasis was on mass production and standardization, with little regard for the specific needs and preferences of individual customers.

Henry Ford's Statement,"Customers Can Have Any Color They Want So