In delivering value,marketing firms attempt to find the most desirable balance between
A) the need for value and the perception of value.
B) explicit versus implicit value.
C) the need to provide benefits to customers and keep down costs.
D) the desire to satisfy customers and the desire to satisfy employees.
E) the need for product improvement and the need for advertising.

Question

Quizplus · Accepted Answer

The most desirable balance in delivering value involves providing benefits to customers while keeping costs down. This ensures that customers are satisfied with the value they receive while also allowing the company to maintain profitability. The other options may factor into the balance, but they are not the primary consideration.

In Delivering Value,marketing Firms Attempt to Find the Most Desirable