Many marketing students initially overlook the importance of marketing channel management because
A)marketing has no responsibility for supply chain management.
B)marketing channel management doesn't add much value for customers.
C)companies do not want customers to know anything about the supply chain.
D)many of these activities take place behind the scenes.
E)marketing channel management is already transparent.

Question

Quizplus · Accepted Answer

Marketing channel management typically involves activities like distribution, logistics, and inventory management, which are largely behind-the-scenes processes. While customers may not directly see or interact with these activities, they are crucial for ensuring that products are delivered efficiently and effectively to end consumers. Thus, marketing students should not overlook the importance of marketing channel management.

Many Marketing Students Initially Overlook the Importance of Marketing Channel