Epic Electronics is considering a strategy to charge a very high introductory price for their automobile video theater. After identifying that their rival firms did not carry this new product, they chose this pricing strategy to achieve maximum profits. Epic Electronics has chosen a ________ strategy.
A) high-low pricing
B) penetration
C) bundling
D) skimming

Question

Quizplus · Accepted Answer

A skimming price strategy is one where the product is priced high to make optimum profit while there is little competition.

Epic Electronics Is Considering a Strategy to Charge a Very