The company currently markets McDog T-bone, Lapdog Lunchtreats, Rover's Potroast, and Puppy Porterhouse in the dog food market. Prime Cuts will be an addition to the company's ________ in the dog food market.
A) product mix
B) product line
C) product time
D) product screen

Question

Quizplus · Accepted Answer

The product line is a group of products that are physically similar or are intended for a similar market.

The Company Currently Markets McDog T-Bone, Lapdog Lunchtreats, Rover's Potroast