Firms utilize ________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer websites.
A) nonprice competition
B) relationship branding
C) niche marketing
D) break-even segmentation

Question

Quizplus · Accepted Answer

Nonprice competition involves strategies other than lowering prices to attract customers, such as improving product quality, offering additional services, and enhancing customer experience.

Firms Utilize ________ When They Attempt to Add Value to Their