One of the reasons marketers emphasize nonprice differences in their competitive strategies is because
A) consumers aren't concerned about prices.
B) these methods have no impact on the cost of production.
C) nonprice differences are tax deductible.
D) relatively similar products can be enhanced.

Question

Quizplus · Accepted Answer

When products are relatively similar, marketers can differentiate their products by emphasizing nonprice differences such as quality, design, packaging, or brand image. This allows them to enhance the perceived value of their product without necessarily changing the cost of production, and makes it more attractive to consumers.

One of the Reasons Marketers Emphasize Nonprice Differences in Their