When reviewing the product life cycle model, it is important to remember that
A) although all products go through each stage of the life cycle, the time frame can vary considerably from one product to another.
B) it is a theoretical model that may not be followed by all products.
C) the maturity stage accounts for the fastest growth in sales.
D) companies earn their largest profits in the introduction stage.

Question

Quizplus · Accepted Answer

Not all products follow the life cycle, and particular brands may act differently. For example, while frozen foods as a generic class may go through the entire cycle, one brand may never get beyond the introduction stage.

When Reviewing the Product Life Cycle Model, It Is Important