The ________ pricing strategy maintains low prices and avoids the use of special sales.
A) everyday low pricing (EDLP)
B) cost-based
C) target-based
D) skimming

Question

Quizplus · Accepted Answer

The everyday low pricing (EDLP) strategy sets low prices that stay consistent over time rather than relying on frequent sales or discounts. This approach aims to attract price-sensitive consumers who are more likely to choose a brand with consistently low prices.

The ________ Pricing Strategy Maintains Low Prices and Avoids the Use