Which of the following is consistent with the introduction stage of the product life cycle?
A) decreasing sales volume
B) large number of competitors
C) low profit levels or a potential loss
D) minimum use of advertising

Question

Quizplus · Accepted Answer

Profits are likely to be low in the introduction stage, and the company may actually experience a loss in the early part of this stage. However, assuming the product becomes successful and promotional efforts inform potential consumers of the benefits of the product, sales volume and profits should grow.

Which of the Following Is Consistent with the Introduction Stage