As a product progresses through each stage of the product life cycle, successful marketers recognize that each stage requires
A) a different marketing strategy.
B) a consistent application of fundamental marketing practices.
C) an increase in the amount spent on advertising.
D) more emphasis on personal selling.

Question

Quizplus · Accepted Answer

Each stage of the product life cycle has different characteristics, customer needs, and competitive pressures, which require a different marketing strategy to ensure the product's success. For example, in the introduction stage, the focus should be on product awareness and education, while in the growth stage, the focus shifts to brand differentiation and building customer loyalty. Therefore, successful marketers should adapt their marketing strategies according to the product's life cycle stage.

As a Product Progresses Through Each Stage of the Product