A ________ is a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors.
A) trademark
B) brand
C) logo
D) copyright
Correct Answer:
Verified
Q223: A self-portrait of a celebrated photographer sold
Q224: The _ on packages were intended to
Q225: Attracting attention, describing contents, explaining benefits, and
Q226: Today, packaging is:
A) the least important component
Q227: In marketing today, packaging carries the added
Q229: Eliza, a collector of fine art, particularly
Q230: Andrea lives in southern Mississippi where winters
Q231: From the buyer's perspective, which of the
Q232: The evaluation of packaging as a marketing
Q233: Which of the following statements about packaging
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents