Today, packaging is:
A) the least important component of the marketing mix.
B) assuming an increasingly important role in the promotion of products.
C) exclusively intended to protect the product from damage.
D) the most expensive component of the production process.

Question

Quizplus · Accepted Answer

Packaging is assuming an increasingly important role in the promotion of products as it not only protects the product but also acts as a branding and marketing tool.

Today, Packaging Is