Attracting attention, describing contents, explaining benefits, and identifying the uses of a product are all functions of
A) target marketing.
B) UPCs.
C) packaging.
D) market segmentation.

Question

Quizplus · Accepted Answer

Packaging does much more than simply protect goods during shipping, handling, and storage. In fact the role of packaging in promotion has been growing in recent years. Packaging helps attract the buyer's attention, describe the contents, explain benefits, provide information about warranties and give some indication of price, value, and uses for the product.

Attracting Attention, Describing Contents, Explaining Benefits, and Identifying the Uses