Which of the following statements about packaging is the most accurate?
A) Changes in packaging can improve the product itself and open up large new markets.
B) Packaging is the least critical element of a firm's promotional strategy.
C) Technology has had a very limited role in improving packaging.
D) Packaging has avoided federal regulations.

Question

Quizplus · Accepted Answer

The text cites several examples illustrating how a change in packaging has made a product much more useful and appealing. These changes have been so important that they sometimes open up large new markets for the products.

Which of the Following Statements About Packaging Is the Most