Which of the following statements is the most accurate assessment of the role packaging plays in product offerings?
A) The importance of packaging has diminished as the online retailing has grown.
B) While packaging plays an important role in marketing goods, it is not relevant to the marketing of services.
C) Effective packaging eliminates the potential of product liability suits.
D) The importance of packaging is greater now than ever.

Question

Quizplus · Accepted Answer

Packaging is taking on increasing responsibilities in promoting products. One of the major reasons for its increased role is that many products that were once sold by salespeople are now sold in self-service outlets. Thus, the package becomes the main way to attract the buyer's attention and provide information about the product.

Which of the Following Statements Is the Most Accurate Assessment