According to the marketing concept, an organisation should try:
A)to consider short-run objectives and cash flow needs before developing new products.
B)to define its business as 'making a product'.
C)to provide products that satisfy customers' needs and allow the organisation to achieve its goals.
D)to put most of its emphasis on marketing activities and be less concerned with finance, accounting and personnel.
E)to view selling activities as the major means of increasing profits.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on providing products that satisfy customers' needs and allowing the organization to achieve its goals. This approach believes that customer satisfaction will ultimately lead to organizational success. Short-run objectives and cash flow needs are not the primary focus of the marketing concept, and while marketing activities are crucial, finance, accounting, and personnel are also important for organizational success. Selling activities are only a small part of the marketing concept.

According to the Marketing Concept, an Organisation Should Try