The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and:
A)increase market share.
B)increase sales.
C)achieve the organisation's goals.
D)produce high-quality products.
E)coordinate its activities to increase production.

Question

Quizplus · Accepted Answer

The marketing concept is focused on satisfying customers' needs, but it also emphasizes achieving the organization's goals. This means that while satisfying customer needs is important, it should be done in a way that also helps the organization achieve its overall strategic objectives. Options A, B, D, and E are all important activities for an organization, but they are secondary to the primary goal of achieving the organization's goals.

The Marketing Concept Is a Philosophy That States That an Organisation