When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which of the following philosophies?
A)Selling concept
B)Production concept
C)Customer concept
D)Marketing concept
E)Retailing concept

Question

Quizplus · Accepted Answer

The marketing concept focuses on identifying and satisfying customer needs and wants, which is exactly what Campbell's did by introducing a line of low-sodium soups in response to customer demand.

When Campbell's Introduced a Line of Low-Sodium Soups in Response