University students represent Travel Bug's __________, and its tours represent the __________ element of the marketing mix.
A)target market; distribution
B)customer relationships; distribution
C)cash cow; product
D)cash cow; distribution
E)target market; product

Question

Quizplus · Accepted Answer

University students represent Travel Bug's target market, as they are the specific group of people that the company is trying to appeal to with their tours. The tours themselves represent the product element of the marketing mix, as they are the tangible offering that the company is selling to their target market.

University Students Represent Travel Bug's __________, and Its Tours Represent