The information in Travel Bug's database could be best used to develop:
A)a TQM program.
B)SWOT analysis.
C)a marketing plan.
D)a CRM program.
E)an internal marketing program.

Question

Quizplus · Accepted Answer

The information in Travel Bug's database would be most useful in developing a CRM (customer relationship management) program. CRM systems utilize customer data to manage interactions and relationships with customers, with the goal of improving customer satisfaction and loyalty. The data in the database could be used to personalize communication and marketing efforts to individual customers, track customer behavior and preferences, and facilitate more effective customer service.

The Information in Travel Bug's Database Could Be Best Used