The Aussiepit Barbecue Corporation (ABC) has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new restaurant.It has developed its marketing plan to include the type of products it will sell, restaurant location, and pricing.The ABC plan includes a marketing objective to make a profit of 5 per cent the first year of operation.Thus far, which key piece of the marketing plan have ABC's owners not included?
A)Specifying how they will achieve their marketing objective
B)Identifying how they will address the competition's prices
C)Devising a quantitative measure for their objective
D)Developing a qualitative measure for their objective
E)Assessing their weaknesses

Question

Quizplus · Accepted Answer

The owners have set a specific marketing objective, but they have not outlined how they plan to achieve it. This is a crucial part of the marketing plan and should include strategies, tactics, and timelines for reaching the goal of a 5% profit in the first year of operation. Identifying how they will address the competition's prices, devising a quantitative measure for their objective, developing a qualitative measure for their objective, and assessing their weaknesses are all important components of a marketing plan, but they are not the key piece that ABC's owners have not included.

The Aussiepit Barbecue Corporation (ABC) Has Conducted a SWOT Analysis