Birkenstock is currently writing its marketing plan for its shoes.The company is aware of possible new legislation that will limit the amount of glue that can be used in shoes that are marketed as genuine leather and considers this in its marketing plan.This information most likely fits into the marketing plan's:
A)executive summary.
B)marketing strategies.
C)opportunities, threats, strengths and weaknesses.
D)marketing objectives.

Question

Quizplus · Accepted Answer

This information fits into the opportunities, threats, strengths, and weaknesses (SWOT) analysis section of the marketing plan, as it represents a potential external threat that could impact the company's operations and strategies.

Birkenstock Is Currently Writing Its Marketing Plan for Its Shoes