The __________ is the basis for internal communication among employees.It covers the assignment of responsibilities and tasks, as well as schedules for implementation.It presents objectives and specifies how resources are to be allocated to achieve those objectives.Finally, it helps marketing managers monitor and evaluate the performance of a marketing strategy.
A)marketing plan
B)competitive plan
C)implementation plan
D)media schedule
E)product specification sheet

Question

Quizplus · Accepted Answer

The marketing plan is a comprehensive document that outlines the marketing strategy for an organization. It serves as a basis for internal communication among employees by assigning responsibilities and tasks, establishing schedules for implementation, and defining objectives and resource allocation. The marketing plan also helps marketing managers monitor and evaluate the performance of a marketing strategy.

The __________ Is the Basis for Internal Communication Among Employees