Dymocks uses technology to help identify specific customers, establish interactive dialogues with them to learn about their needs, and combine this information with customers' purchase histories to customise products to meet those needs.Dymocks is using the __________ approach.
A)target market positioning
B)SWOT analysis
C)customer relationship management
D)total quality management
E)internal marketing

Question

Quizplus · Accepted Answer

Dymocks is using a customer relationship management approach by using technology to establish interactive dialogues with specific customers, learn about their needs, and customise products to meet those needs based on their purchase histories.

Dymocks Uses Technology to Help Identify Specific Customers, Establish Interactive