Kimberly-Clark's marketing researchers found that younger, design-conscious consumers are loath to place a run-of-the-mill box of Kleenex tissue even on top of the toilet.Therefore, Kimberly-Clark has introduced contemporary oval packaging in bright colours and patterns that is stylish enough to place in more places around the house.This illustrates a company working to develop a __________ that analyses customer needs, preferences and behaviour.
A)marketing mix
B)target market
C)company mission
D)company plan

Question

Quizplus · Accepted Answer

The scenario describes how Kimberly-Clark is adjusting its product design to meet customer preferences, which is a part of the marketing mix strategy.

Kimberly-Clark's Marketing Researchers Found That Younger, Design-Conscious Consumers Are Loath