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The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz have decided to go to several different universities and hold contests for the dirtiest shirt.While at the universities, they will set up several washing machines near the campus bookstore to demonstrate the power of Whizz to clean these dirty shirts.Each contestant in the dirtiest shirt contest will receive a voucher for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the campus bookstore.This method of promotion is an example of __________.
A)viral advertising
B)sales promotion
C)product placement

Question

Use the following to answer questions 
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz have decided to go to several different universities and hold contests for the dirtiest shirt.While at the universities, they will set up several washing machines near the campus bookstore to demonstrate the power of Whizz to clean these dirty shirts.Each contestant in the dirtiest shirt contest will receive a voucher for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the campus bookstore.This method of promotion is an example of __________.
A)viral advertising
B)sales promotion
C)product placement

Quizplus · Accepted Answer

This promotion involves offering a free bottle of Whizz to each contestant and a $50 gift card for the winner, which is an example of a sales promotion. There is no mention of viral advertising or product placement in this scenario.

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