Which of these refers to personal, informal exchanges of communication that customers share with one another about products, brands and companies?
A)Guerrilla communication
B)Word-of-mouth communication
C)Buzz marketing
D)Viral marketing
E)Conversational promotion

Question

Quizplus · Accepted Answer

Word-of-mouth communication refers to personal, informal exchanges of communication that customers share with one another about products, brands and companies. Guerrilla communication, buzz marketing, viral marketing, and conversational promotion all involve intentional marketing tactics, whereas word-of-mouth communication is an organic, unprompted form of communication.

Which of These Refers to Personal, Informal Exchanges of Communication